SOTHEBY'S REALTY: FROM A PICTURE DREAM TO HAPPINESS IN THE PERFECT HOME A CONVERSATION WITH HRISTO ANGELKOV ABOUT THE LUXURY REAL ESTATE SEGMENT
I meet Hristo Angelkov in the garden of the RE Club at 29 "Moskovska" Street. The club is a meeting place for interesting and colorful people with a passion for the stylish and exquisite, and its most important function is the home of the first representative office of Sotheby's in Bulgaria International Realty. The company was founded in 1976 by salvage art dealers and is part of the Sotheby's auction house. These are two separate but interrelated companies - the nearly 300-year-old band of the auction house and Sotheby's International Realty, specializing in the promotion and marketing of residential real estate worldwide. Hristo Angelkov has been related to stylish real estate from an early age. Growing up in a beautiful house in the capital's Simeonovo district, he began his career in a family real estate firm, and his studies at Harvard Business School turned out to be a turning point for him. There he encountered the scale of the business related to real estate around the world and decided to take on the bold venture of being the ONLY OFFICIAL REPRESENTATIVE OF SOTHEBU'S INTERNATIONAL REALTY FOR BULGARIA. Hristo and I have known each other for over 10 years and I have never seen him so inspired and inspired by the implementation of his big ideas. While looking at the impressive portfolio of luxurious properties in Boyana, Dragalevtsi, Simeonovo, luxury apartments in the most desirable areas of Sofia, Hristo tells me about a chance meeting with a man who always dreamed of a beautiful big house on the outskirts of Sofia, with a spacious yard, a view and precise design. Word for word he flips through the RE Club menu, which is also a property catalog, and is stunned when he sees his dream house on one of its pages. Although he has no intention of changing his home, the man cannot give up his dream property and completes the purchase within days. Thanks to the exceptionally strong network of Ѕоthеbу'ѕ Іntеrnаtіоnаl Realtу, the company's clients from Bulgaria are currently interested in buying properties such as houses on the Bosphorus, hotels in the winter resorts of the Alps, houses on the French Riviera, Greece - both for investment and Personal use. Bulgarians who own properties abroad also contact the representatives of Ѕоthеbу'ѕ International Realty in Bulgaria for the purpose of selling through the local offices. Recently, a leading broker in the company signed a deal to sell a property in Italy for an extremely large amount. Although they have advised on dozens of multimillion-dollar deals for buildings, land, hotels, logistics parks and more since 1993, this deal is the first international one of this size using the brand's network. Recently, the purchase of a vacation property, which is used for part of the year and rented out during the rest, has been popular among clients from Bulgaria. The rent of such villas varies approximately between 30 and 50 thousand dollars per week - a separate business opportunity, for which the specialists of Ѕоthеbу's International Realty once again provide full support. Ѕоthеbу'ѕ International Realty network abroad helps this happen on a global level as well. The presence of local partners saves huge efforts on the part of clients in relation to researching regulations, market, local specifics, etc. Currently, for example, THE OFFICE IN BULGARIA IS SELLING LAND ON LAKE GENEVA, and thanks to the cooperation with colleagues in Switzerland, maximum good and timely results are achieved results in view of the goals of the seller, who in this case is from Bulgaria. The professionals at Ѕоthеbу’ѕ International Realty lead each transaction from start to finish. Every property goes through a legal analysis before it can be offered. Once it is absolutely certain that it is suitable and there is no risk to the client, lawyers can carry out full due diligence as well as credit support for the purchase through licensed credit center partners. The company provides consulting services for the investment realization of the property or, if it is for personal use, contact with leading architectural and design offices. Thanks to the close relationship between Ѕоthеbу'ѕ International Realty and the auction house, the brand has a valuable database of the world's wealthiest people. When offering exclusive properties, the company sends personalized newsletters directly to the most suitable potential customers for a given offer. According to Hristo, the so-called high-net-worth segment in Bulgaria is strong, growing and with great potential for development. It is also the most stable, as there will always be a demand for luxury properties, especially in the most desirable locations, and it is steadily rising. Hristo predicts that the real estate scene in our market will improve significantly in the coming years. Interesting contacts with leading international operators such as St. Regis Residence, Marriott Residence, Porsche Design, Bentley Residence. Many of them are interested in creating branded buildings in our country, which will raise the standard of supply dramatically. The company's development plans in Bulgaria are large-scale. Hristo is planning partnerships with various companies in the luxury segment – watches, jewelry, cars, motorcycles, yachts, private planes. In every detail of the presence of Ѕоthеbу'ѕ International Realty radiates style, class and confidence that the dream property is not just in a picture, but is within walking distance to 29 Moskovska Street.