SOTHEBY'S INTERNATIONAL REALTY OPENED A REPRESENTATIVE OFFICE IN BULGARIA
In 1744, in the heart of London, on New Bond Street, an exceptional auction house was born, and with it a tradition that offers unique, authentic knowledge. This tradition is the cornerstone giving access to the world's most valuable possessions, and is now more than two centuries old. As of 2019, Sotheby's auction house is the oldest company listed on the New York Stock Exchange (BID). Today, its global network spans 90 offices in 40 countries and 9 different trading floors, including New York, London, Hong Kong and Paris. In 1976, the real estate company was founded, created from the same passion that the auction house Sotheby's conveys to the world. Our goal at Sotheby's Realty is to use our knowledge and experience of the local market to create a comprehensive and customized approach to your needs that takes into account all marketing channels to successfully present and position your properties: print, digital, public relations , advertising and social media. Our brand makes it possible not only to sell the properties locally, but also to present them on our global platform to reach the most prestigious clientele in the world. We believe that what sets us apart is the combination of our local expertise and global strength. We can offer the most successful marketing platform to successfully combine your dream home with an impressive lifestyle. After joining the global company Sotheby's International Realty in 2021, "Iris Estes" rebranded and through the brand entered the international business with a different structure and goals. It enables us to offer our clients know-how in the marketing and positioning of their properties, developed and refined over many years by prominent names in the industry. With the help of the brand, we aim to contribute to the improvement of the real estate market using global practices and models. We are in partnership with companies such as Porsche Design, St. Regis Residences, Bentley Residences and others that offer finished products to their future residents, which is expected to be the future of our market as well. We also strive for regulation of the real estate sector, following the model of Western European and North American countries. For local investors, we will be able to open the international markets and attract buyers from different countries, and we offer Bulgarian citizens the opportunity to buy a property at any point through a well-developed network of offices in the world. BRAND AND SERVICES From October 2021, our company covers Bulgaria under this brand to offer our clients the best practices in real estate marketing and services, on which the brand has been developed since 1974. Sotheby's International Realty works closely with the auction house house Sotheby's, exchanging customers and first-class service. Our company is a leader in the luxury real estate market in Bulgaria, offering our clients exclusive listings. We work with most diplomatic missions in Bulgaria and the management team of international companies. How we serve our exclusive clientele: Pre-meeting to understand the client's property needs Tailoring offers by our exclusive agents to specific requirements using our large network of homes and market-wide database of available properties; in Bulgaria and abroad Discussing with clients their preference to visit the properties in person or view our catalog with video series. In the heart of Sofia, at 29 "Moskovska" street, where the office of Bulgaria Sotheby's International Realty is located, is also "RE Club". A restaurant dedicated to maintaining the highest international standards of hospitality and culinary excellence, with an artistic art gallery focused on featured collections handpicked by our expert curators. We are proud to say that Sotheby's International Realty, through exceptional service, hospitality, amenities and the introduction of innovative technologies, builds a high level of well-being and living. Our vision is to be a leader in real estate services not only in Bulgaria, but also worldwide.